Over Fishing
OOH Campaign Concept
Raising Awareness
OOH Campaign Concept
This out of home campaign confronts the critical issue of overfishing and its devastating effects on our planet’s marine ecosystems. Using bold, bright red colorways, the design immediately grabs the attention of passersby, creating a sense of urgency and alarm that cannot be ignored.
The campaign name, OVER, serves as a stark warning: our insatiable appetite for seafood, combined with massive food waste, is driving fish populations toward collapse. This relentless overconsumption threatens not only the survival of countless species but also the livelihoods of communities that depend on healthy oceans.
By bringing this issue “in your face,” the campaign encourages reflection and action, reminding us that if we don’t change our habits soon, these vital ecosystems will be over forever.
