HOALY

The goal of this campaign was to create an eye-catching, clean, and flexible visual identity that complements the existing packaging while playing on the brand’s name with a clever double meaning. By associating Hoaly Oat Milk with the idea of “holy,” the campaign elevates the product’s status to something pure, revered, and superior.
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Using simple and recognizable imagery, such as wings, halos, and the iconic hands from Michelangelo’s The Creation of Adam, the design draws a playful connection between Hoaly Oat Milk and the saint-like goodness of religious iconography. The campaign positions Hoaly as a milk that’s truly “holier than thou” compared to other dairy options, reinforcing its wholesome, elevated appeal.

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