FGM
Turning Statistics Into Stories:
A Concept Against FGM

Raising Awareness
Turning Statistics Into Stories: A Concept Against FGM
This concept was created for a student article and poster with the goal of raising awareness about Female Genital Mutilation (FGM). Rather than presenting the issue through nameless facts and statistics, the idea was to give the topic a human face and emotional depth.
To achieve this, I designed a striking and minimalistic visual accompanied by a powerful slogan intended to capture attention immediately. The simplicity of the design allowed the message to stand out while creating space for reflection. The aim was to move viewers, provoke thought, and encourage a deeper understanding of the real human impact behind FGM.
By shifting the focus from numbers to personal resonance, this concept was meant to not only inform but also compel action and empathy.