ECHING

This project was created for a design competition aimed at reimagining the corporate identity of a municipality. My concept was awarded second place in recognition of its clarity, adaptability, and thoughtful execution.
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The objective was to develop a visual identity that is clean, minimalistic, and highly versatile, capable of working seamlessly across a wide range of applications, including official documents, public signage, digital platforms, and civic campaigns.
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The design focused on creating a consistent and contemporary visual language that communicates the municipality’s progressive vision while remaining functional and approachable for everyday use. It reflects a balance between modern aesthetics and practical application, supporting both the administrative and community-facing aspects of the brand.

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